Privacy Policy

Privacy Policy

Last Updated: 27 May 2025

Introduction

Business Accounting & Tax Ltd ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard information when you visit our website (the "Website") or use our marketing‑services platform (together, the "Services").

This policy is drafted to comply with: UK General Data Protection Regulation (UK GDPR); Data Protection Act 2018; EU General Data Protection Regulation (EU GDPR) where applicable; Privacy and Electronic Communications Regulations 2003 (PECR).

This document is provided for general information only and does not constitute legal advice.

Who We Are

Data Controller Business Accounting & Tax Ltd

Company No. 07894977

Registered Office: 73 Holly Hill, Southampton, SO16 7ES, Hampshire, United Kingdom

Email: [email protected]

Tel: +447795226823

If you have questions about this policy or our privacy practices, email us and mark your message "FAO Privacy Team."

What Personal Data We Collect

Information you give us: Name, job title and company name; Business address, email address, telephone number; Account credentials (username, password); Marketing preferences; Any content you post or upload (e.g., testimonials).

Information we collect automatically: IP address, browser type and version, operating system; Usage data such as pages viewed, links clicked and interaction times; Cookie data (see Section 11).

Information we receive from third parties: Business‑profile data from public directories and lead‑enrichment partners; Limited payment information from our payment processor (we do not store full card numbers).

We do not knowingly collect data about children under 18.

How & Why We Use Personal Data

We only use your data when the law allows. Common purposes and legal bases are:

To provide and secure the Services. Legal basis: performance of a contract & our legitimate interest in service security.

To manage billing, payments and refunds. Legal basis: performance of a contract & compliance with legal obligations (tax record‑keeping).

To deliver guaranteed appointments and leads. Legal basis: performance of a contract.

To send service announcements and operational updates. Legal basis: our legitimate interest in keeping users informed.

To send marketing communications. Legal basis: consent (where required) or our legitimate interest in B2B direct marketing. You can opt out at any time (see Section 5).

To improve and optimise our Website and campaigns. Legal basis: our legitimate interest in analytics and performance.

To detect and prevent fraud or unlawful activity. Legal basis: our legitimate interest in protecting our business and users.

Where we rely on consent, you may withdraw it at any time by emailing us or adjusting your preferences centre.

Marketing Communications

We may email existing customers about similar services ("soft opt‑in"). We may email corporate subscribers where we believe the message is relevant to their role. You can unsubscribe at any time via the link in our emails or by contacting us. We never sell your data to third parties for their own marketing.

Automated Decision‑Making & Profiling

We automatically score leads and match accounting firms with prospective clients. These processes do not have legal or similarly significant effects on individuals. You can request human review of any automated decision that affects you.

Sharing Your Data

We share personal data only when necessary, for example: Service providers (cloud hosting, CRM, analytics, email, payments) under contract; Professional advisers (lawyers, auditors, insurers); Successors in the event of a business sale or restructure; Authorities where required by law or to protect rights.

International Transfers

Our servers are in the United Kingdom. If we transfer data outside the UK/EEA we use: Adequacy regulations or decisions; Standard Contractual Clauses or International Data Transfer Agreements; Additional security measures (e.g., encryption).

Data Retention

We keep data only as long as necessary: Client account data: 6 years after contract end; Marketing contact data: until you unsubscribe or it becomes outdated; Technical logs: 12 months (longer if required for security investigations).

When retention periods expire we delete or anonymise the data.

Security Measures

We use appropriate safeguards such as: Encryption in transit (TLS 1.2+) and at rest; Multi‑factor authentication for admin accounts; Least‑privilege access controls and periodic reviews; Annual penetration testing and vulnerability management.

Cookies

We use first‑party and third‑party cookies to: Make the Website function; Remember your settings; Analyse performance (e.g., Google Analytics 4); Measure advertising conversions.

You can manage non‑essential cookies through our cookie banner or your browser. For details see our Cookie Policy.

Your Rights

Subject to certain conditions, you have the right to: Access the personal data we hold about you; Correct inaccurate or incomplete data; Request deletion ("right to be forgotten"); Restrict or object to processing; Receive a copy of your data in a portable format; Object to direct marketing; Contest automated decisions.

To exercise your rights, email [email protected]. We normally respond within one month. You may also complain to the Information Commissioner's Office (www.ico.org.uk) or your local EEA authority.

Third‑Party Links

The Website may link to third‑party sites. We are not responsible for their privacy statements. Please read the privacy notice of every site you visit.

Changes to This Policy

We review this Privacy Policy regularly. Any changes will appear on this page, and we may notify you by email or via the Website. The "Last Updated" date shows when the policy was last revised.

Contact & Complaints

Business Accounting & Tax Ltd

Attn: 73 Holly Hill, Southampton, SO16 7ES, Hampshire, United Kingdom

Email: [email protected] Tel: +447795226823

If you are unhappy with our response, you can complain to the Information Commissioner's Office at ico.org.uk (+44 303 123 1113) or your local supervisory authority.

© 2025 Business Accounting & Tax Ltd. All rights reserved.